Frygten for nye medier er borte

For første gang ser europæiske journalister digitale og sociale medier (new media) som en fordel og ikke en forhindring. Det viser en undersøgelsen blandt 775 journalister i 15 lande.

Konklusionen på engelsk: The study found that journalists are gradually acclimatising to the pressures of juggling the demands of web and print media and, for the first time, view new media as an asset, not a hindrance, to news- gathering and presentation.

Undersøgelsen er foretaget i maj-juni i år af den britiske konsulentvirksomhed Oriella. Den viser, at journalisterne nu opfatter sociale medier som et vigtigt værktøj i deres arbejde. Halvdelen af de adspurgte mener, at sociale medier har forbedret det journalistiske arbejde. På den anden side oplyser næsten halvdelen, at sociale mediers integration også har øget forventningerne til dem om mere produktion end nogensinde. For eksempel har 75 pct. af de spanske online medier officielle accounts på Facebook og Twitter.

Usikkerhed om de traditionelle medier er øget. Det hedder i rapporten:

Meanwhile, concerns about the viability of journalists’ “traditional” media channels (print, radio or television) have intensified. When asked about the future of their respective publications, over half of those polled believe that these channels may well fold and be taken off the market (note: no timescales were specified in the responses). This is a sharp rise from last year when only one in three journalists surveyed believed this would happen. Nearly one in six confirm this has already happened to their publication.

In Sweden, the situation is even graver: nearly one in three admits this fate has already befallen their traditional publication formats. Now, almost one in six publications has made a complete switch from traditional to online, up from one in ten last year.

Der er ingen respondenter fra Danmark, men fra en række europæiske lande – herunder Sverige og for første gang har Oriella medtaget USA.
Læs omtale på mediesitet journalism.co.uk 

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